About us

We have over 28 years of experience in the industry and are proud to be an all-in-one solution for a production of any size and scope.

Who we are

Our founder was a cameraman for over 10 years before starting the business. With Sugarland, you don’t just get kit and crew hire. You get a wealth of professional industry knowledge to get you on track.

With over 28 years of experience in the Film and TV industry, Sugarland is well-placed to understand the needs of our clients. We’ve been there. We know what you need to create a professional video of any style, from entertainment to documentaries.

Our philosophy is simple: to provide outstanding service, the very best equipment, reliable technical and service support, and some of the most talented and experienced camera, lighting and sound operatives in the film and TV industry.

A Sony PXW-FX9 Camera with a red/blue background

Client testimonials

Don’t just take our word for it, we’re proud to have a 5.0 Google rating.

Completely reliable, great communication and needless to say that the equipment was in perfect order, well packed and delivered as expected.
Tom Price client image
Tom Price
Excellent experience running our recent show here. The Sugarland team were absolutely amazing, supporting with kit rental, setup & derig as well as sourcing any extra kit we needed on site.
Pierre Silcock-Commerman client image
Pierre Silcock-Commerman
Super pleasant to deal with, incredibly patient with all our emails and the kit was in perfect condition. Delivered and collected right on time. Looking forward to using many times in the future.
Philip Bull client image
Philip Bull
Their equipment is always in top-notch condition, and they went above and beyond by arranging a Carnet to the U.S. on very short notice.
Theo Williams client image
Theo Williams
Wonderful company - the team are great to deal with, very professional, well priced and the studio is nicely set up and easy to shoot in.
Andy Scott client image
Andy Scott
I have used Sugarland on multiple occasions over the last several years, and the management provide a level of service, care and professionalism that is second to none.
Tim Price client image
Tim Price

FAQs

Find answers to questions commonly asked about us.

Where are you based?

We're located in Crouch End, North London with easy access from Central London and the A406. Click here for directions to the office/studio.

Can you deliver & collect the kit?

We can arrange delivery and collection at your chosen location anywhere within Greater London. If you're outside this area, feel free to get in touch and we'd be happy to discuss options.

What are your opening hours?

Our office/kit room is open from 9am-6pm Monday to Friday.

Our studio is open from 9am-7pm Monday to Friday, but we still accept weekend/evening bookings at +20% of the standard pricing.

Do you have a full kit list?

We do, you can take a look at our full kit list here.

Let’s plan your next shoot

Get your equipment, studio and crew all in one place.