Privacy policy

Sugarland Limited

Last updated: February 4th 2026

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Introduction

Sugarland Limited ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal information when you use our website, make enquiries, or hire equipment and studio facilities from us.

We are the data controller for your personal information. Our details are:

Sugarland Limited (Company No. 03362983)

Unit 4 The Courtyard, Lynton Road, London N8 8SL

Email: info@sugarland.co.uk

Phone: 020 8340 6019

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What information we collect

When you enquire or book with us: Name, email address, phone number, company name (if applicable), and billing and delivery addresses.

When you create an account: Identification documents such as photo ID. These are deleted immediately after your account is verified.

When you visit our premises: CCTV footage for security purposes.

When you visit our website: Information collected through cookies (see "Cookies" section below).

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How we use your information

Processing bookings and enquiries — to fulfill our contract with you.

Sending quotes and invoices — to fulfil our contract with you.

Managing your account in our rental system — to fulfil our contract with you.

Taking payment — to fulfil our contract with you.

Contacting you about your hire — to fulfil our contract with you.

Maintaining financial records for tax purposes — to meet our legal obligations.

Site security via CCTV — for our legitimate business interests.

Improving our website — for our legitimate business interests.

We do not send marketing emails.

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Who we share your information with

We share your personal information with third parties who help us run our business:

HireTrack NX — our rental management system.

QuickBooks — for invoicing and accounting.

Stripe — for payment processing.

Google Analytics — for website analytics.

Webflow — for website hosting.

Where data is transferred outside the UK (for example to the US), appropriate safeguards are in place such as Standard Contractual Clauses or UK adequacy decisions.

We may also share your information if required by law or to protect our legal rights.

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How long we keep your information

Contact details (name, email, phone) — kept indefinitely for ongoing customer relationships.

Identification documents — deleted immediately after account verification.

Financial records (invoices, payments) — 7 years as required by law.

CCTV footage — 30 days unless required for an incident.

Website analytics — as per Google Analytics retention settings.

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Cookies

We use cookies on our website. Cookies are small files stored on your device that help us understand how you use our site.

Google Analytics — used to analyse website traffic and usage.

Webflow — used for essential website functionality.

You can control cookies through your browser settings. Blocking certain cookies may affect your experience on our site.

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Your rights

Under UK data protection law, you have the right to:

Access your personal information.

Correct inaccurate information.

Delete your information in certain circumstances.

Restrict how we use your information.

Object to processing based on legitimate interests.

Data portability — receive your data in a portable format.

Withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at info@sugarland.co.uk. We will respond within one month. There is no fee for most requests.

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Complaints

If you are unhappy with how we handle your personal information, you can contact us to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

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Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last updated.

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Contact us

If you have questions about this privacy policy or how we handle your data: