What Is an Infinity Cove Studio? (And What We've Actually Shot In Ours)

If you've been researching studio space for a shoot, you've probably come across the term "infinity cove" and wondered what it actually means beyond the marketing language.

It's a fair question.

Every studio hire page uses the term slightly differently, and it's easy to end up none the wiser about what you're actually booking.

So here's the straight answer: what an infinity cove studio is, what it's genuinely good for, and a few real shoots we've done in ours so you can see it in action rather than just read about it.

What Is an Infinity Cove Studio?

An infinity cove studio is a room with a curved wall that runs smoothly into the floor, so there's no visible corner or edge anywhere in shot.

That curve is what creates the "infinity" effect: the background looks like it stretches on forever, with nothing to give away where the wall ends and the floor begins.

You'll also hear it called a cyc wall, short for cyclorama, which is the same thing under a different name.

Ours is painted white as standard, and can also be used as a green screen space for chroma key work.

How an Infinity Cove Actually Works

The trick is entirely in the build.

Instead of a flat wall meeting a flat floor at a right angle, the join is curved, so light falls evenly across the whole surface instead of catching a hard line where two planes meet.

That's what makes the background disappear into itself on camera.

It's a big part of why the cove has become something of a standard fixture in professional broadcast and film work: it gives you a background that composites cleanly, holds up under different lighting setups, and doesn't need a location scout or a set build to look polished.

What Can You Actually Shoot In an Infinity Cove?

Because the background is completely neutral and edge-free, an infinity cove works for a wide range of shoot types rather than one narrow use case.

Productions typically use the space for:

• Product photography: clean, distraction-free shots for ecommerce, catalogues or lookbooks
• Fashion and portrait work: editorial shoots where the focus needs to stay entirely on the subject
• Interviews and talking heads: corporate video, podcasts, and broadcast pieces
• Green screen and VFX shoots: chroma key work where the background gets replaced entirely in post
• Music videos and social content: anything that benefits from a controlled, repeatable look

That range is one of the reasons cove-style setups turn up across such different industries, from film and photography through to retail and even education.

The same physical space just gets used differently depending on what's being shot in it.

Our Infinity Cove: What Makes It Different

Where we differ from a lot of studio hire is that we don't just offer the room.

We supply kit, studio and crew all under one roof, so you're not juggling a studio booking with one supplier, a lens and lighting order with another, and a freelance camera operator with a third.

Even on the rare occasion we don't stock the exact item you need, we'll source it from elsewhere so you're still only dealing with one point of contact.

On the studio itself, our infinity cove comes prelit with ceiling lights, which is fine for general use and quick shoots.

But if you're actually lighting a scene properly, rather than just getting the room bright enough to see by, we'd always recommend bringing in a dedicated lighting hire setup rather than relying on the ceiling rig alone.

The ceiling lights get you visibility. A real lighting plan gets you the look you're after.

Case Study: Painting Our Cove Green for an AI-Enhanced Feature Film

Did we ever adapt the studio for an unusual shoot?‍

Yes. In 2025, a client making a feature film that blended AI-generated elements with real actors needed exactly that.

We painted Infinity Cove green specifically for the production, so the client could film real actors against the screen before generating backgrounds and props with AI in post.

The result was a significant budget saving for the client, with a finished film that looked genuinely real rather than obviously composited.

It's a good example of green screen holding its ground even as AI tools get more capable.

Plenty of productions are experimenting with fully AI-generated backgrounds, but for anything that needs to look convincing under scrutiny, physical green screen still gives a level of precision and control that a text prompt can't quite match on its own.

Green screen still accounted for the largest share of the entire virtual production market last year in 2025, well ahead of newer LED volume setups.

Case Study: Anne Marie's "DEPRESSED" Music Video

What's an example of the cove working alongside outdoor filming?‍

Anne Marie's music video for "DEPRESSED" is one.

She needed a studio for slow-motion shots involving water balloons, plus nearby locations for outdoor filming.

The Infinity Cove suited the slow-motion, controlled shots perfectly, and the Crouch End streets right outside worked well for the outdoor scenes, so the whole production stayed in one area rather than moving across London.

You can see the full project write-up on our site. The video is now sitting at over 6 million views.

Case Study: Passenger's Ongoing Product Photography

Does the cove work for repeat commercial shoots, not just one-off productions?‍

It does, and Passenger is a good example.

The outdoor clothing brand needed a reliable space and kit for regular product photography, both with and without models, and they've used our studio and equipment for at least a year now on that basis.

A clean, neutral backdrop like this genuinely earns its keep for product work: it's the standard most online marketplaces expect, and it lets the product do the talking without anything in the background competing for attention.

Product images carry more weight in a buying decision than most brands assume.

‍Most shoppers look at the images before anything else on a listing, and a large majority say those images strongly influence whether they buy.

A consistent white backdrop also simplifies the shoot, since there's no location to scout and no set to build between products.

You can read more on the Passenger case study page.

Is an Infinity Cove Studio Right For Your Shoot?

If you need a clean, controlled background rather than a real-world location, yes.

That covers most product photography, portrait and fashion work, interviews, green screen compositing, and any video where you want a repeatable, distraction-free look.

Where it's less suited is anything that specifically needs a real environment on camera: location-dependent lifestyle shots, exteriors, or scenes where the setting itself is part of the story.

In that case, you're better off location scouting or shooting on-site, and using the cove for any studio inserts you need alongside it.

Booking Time in Our Infinity Cove

If you think our space fits your shoot, half-day studio hire (5 hour minimum) starts at £300+VAT, with a full day at £500+VAT.

Equipment and crew are quoted separately since most productions combine them differently depending on what's being shot.

The best next step is to request a quote with your shoot details, or get in touch if you want to talk through what you need first.