Sony FE 24-70mm f/2.8 G Master II

1 x Sony FE 24-70mm f/2.8 G Master II

1 x Lens Hood

1 x Lens Cap

1 x Rear Lens Cap

1 x Lens Bag

• Versatile 24-70mm focal range covers wide-angle establishing shots through to portrait and detail coverage in a single lens
• Constant f/2.8 maximum aperture throughout the zoom range maintains consistent exposure and depth of field control
• Second-generation G Master optics deliver exceptional edge-to-edge sharpness with improved performance over the original
• Fast, near-silent autofocus with four XD Linear Motors provides reliable focus tracking for both video and stills work
• Lighter and more compact than the original G Master whilst maintaining professional build quality and weather sealing
• Native Sony E-mount with full electronic communication for seamless integration with FX3, FX6, FX9, and Alpha cameras
• Minimal focus breathing and smooth aperture control makes it ideal for professional video production
• Professional weather-resistant construction with dust and moisture sealing suitable for demanding location work

The Sony FE 24-70mm f/2.8 G Master II has become our most requested lens for good reason - it covers the focal range used for the vast majority of professional video production in a single, high-quality package. The 24-70mm range provides everything from wide-angle establishing shots at 24mm through to flattering portrait framing and detail shots at 70mm, eliminating the need for constant lens changes during typical shooting days. We've supplied this lens for corporate interviews, documentaries, music videos, commercial work, and countless other productions where the 24-70mm range handles 80% of shots needed.

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The second-generation design brings significant improvements over the original G Master. The lens is noticeably lighter and more compact whilst delivering even better optical performance, with exceptional edge-to-edge sharpness and minimal distortion across the entire zoom range. The four XD Linear Motors provide fast, silent autofocus that tracks subjects reliably during complex camera movements, whilst focus breathing is minimal - crucial for professional video work where focus transitions must be smooth and unobtrusive. The constant f/2.8 aperture throughout the zoom range provides consistent exposure and excellent low-light capability, whilst also offering depth of field control for subject separation.

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The lens integrates perfectly with Sony cameras, providing the fast, reliable autofocus that makes these cameras so versatile. The weather-sealed construction ensures dependable operation on location shoots, and the included lens hood provides protection and reduces flare in challenging lighting conditions. Whether you're shooting corporate interviews, documentary coverage, music videos, commercial work, or narrative productions, the 24-70mm f/2.8 G Master II handles the core focal range beautifully. It's the lens that stays on the camera for the majority of most shooting days, making it an essential tool for professional video production.

Why is the 24-70mm range so popular? The 24-70mm range covers the focal lengths used for the majority of professional video work. At 24mm, you have a wide angle suitable for establishing shots and environmental coverage. Around 35-50mm provides natural perspective for interviews and general coverage. At 70mm, you get flattering portrait framing and detail shots. This range eliminates constant lens changes during typical shooting days, keeping productions moving efficiently whilst maintaining professional image quality throughout.

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What's improved in the G Master II over the original? The Mark II is significantly lighter and more compact whilst delivering improved optical performance with better edge-to-edge sharpness and reduced aberrations. The autofocus is faster and more reliable with four XD Linear Motors compared to two in the original. Focus breathing is also reduced, making it even better for video work. The improvements make an already excellent lens even more practical for professional production use.

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Will this work with all Sony cameras? The lens is designed for Sony's full-frame E-mount cameras and works brilliantly with the FX3, FX6, FX9, and Alpha series. It provides full electronic communication including fast autofocus, aperture control, smooth iris transitions for video, and lens metadata recording. The combination of this lens with Sony's Cinema Line cameras is used extensively across professional video production.

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Is this lens suitable for gimbal work? Yes, the lighter, more compact Mark II design makes it particularly well-suited for gimbal operation compared to the heavier original. The reliable autofocus and minimal focus breathing also make it practical for gimbal shooting where manual focus is challenging. Verify your specific gimbal's payload capacity, but most professional gimbals handle this lens comfortably with Sony camera bodies.

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How does the autofocus perform for video? The four XD Linear Motors provide fast, silent autofocus with smooth focus transitions ideal for professional video work. The autofocus tracks subjects reliably during movement, making it practical for handheld shooting, gimbal work, and run-and-gun documentary situations. Focus breathing is minimal, so focus transitions remain smooth and professional without distracting background shifts.

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What productions is this lens best for? This is genuinely our most versatile lens, suitable for the vast majority of video production work. Corporate interviews, documentaries, music videos, commercials, narrative work, event coverage - the 24-70mm range handles the core shots for all of these. It's the workhorse lens that stays on the camera for most of a typical shooting day, making it essential for professional production.

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Do I need other lenses if I hire this? For many productions, the 24-70mm f/2.8 covers everything needed. However, you might also want to check out our other Sony E mount lenses. The beauty of the 24-70mm is that it handles the majority of shots, with additional lenses hired only when specific focal lengths are required.

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How far in advance should I book?The 24-70mm f/2.8 G Master II is our most popular lens, so we recommend booking as early as possible, especially for weekend shoots. However, we often have availability for weekday bookings with reasonable notice. Request a quote with your dates and we'll confirm availability.